There is no question that the Internet has changed the way businesses communicate with their customers. Today, most companies use a mix of digital media – which includes websites featuring videos, YouTube, training videos, Facebook and more – with "traditional media" – which includes direct mail, print advertisements, brochures, radio and television and media the other. If you are just making material for digital media – especially video, you might be wondering how to effectively create a budget for video production. Well, "Production 101" is designed to help guide you through the process. So read on!
Because video production can sometimes be complicated, the best way to approach this topic is to give you an analogy for working with it. What seems successful for most people is comparing video production with renovating homes. This is why: if you ask how much a house renovation costs, the answer is, "it depends." Well, it's the same with video production.
For home renovations, "it depends" back to how many square feet you have, what type of material you want – granite, marble or tiles, for example, how many different subcontractors will be involved – painters, tiles, people, floor refinishers, electrician, – well, the list goes on. As you can see, there is no other answer to fixing prices on home renovations other than, "it depends."
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With video production, the "it depends" response relates to how long the video is finished, what it is used for – TV ads, training videos, promotional videos, uploaded to YouTube, etc. The price also depends on how many different people will be involved – whether there will be talent in front of the camera, makeup artist, hairdresser, hair maker, many cameras, special effects, plus the type of camera and equipment you will use, whether it will or will not studio shooting or location – this list goes on and on. So as you can see, there is really no other answer to setting a video production price other than, "it depends."